Winner of SUMMIT INTERNATIONAL AWARD (SIA) in the category of Logo Redesign

CuliNex is the leader in clean label and plant-based food innovation for the B2B sector. The new contemporary identity better reflects how CuliNex delivers culinary innovation at the leading edge of food technology, with graphics that represent leadership, communication, and science - with a plant-based focus.

The logo requirement was to feel approachable, vibrant and fun to capture their culture, but clean and contemporary to represent culinary science and forward-thinking.

The brand was further developed with a brand standard guide and a business system: business cards, letterhead, esig, and PPT template. Shapes were pulled from the logo, as an outlined design treatment and shape for photos, and carried out through the messaging.

This work is through Reinke Creative.

From SIA:

Among the thousands of entries from 19 countries, your work scored among the best.

Over the past 28 years, the Summit Awards organization has established itself as one of the premier arbiters of creative excellence. Being recognized by the Summit Awards brings your company prestige and additional value.

Discriminating critics were highly impressed with your company’s creativity. This years panel of judges included professionals from Jeff Fisher LogoMotives, Pixel & Cie, The Community Miami, 7 Design Studio, Squared Studio, Cri Agency, Amazon, SAVR, Netflix, ABi Media Holdings and Saatchi & Saatchi.

Intel® Future Skills is a learning platform for creative problem solving. Students are challenged with hands-on, real-world innovation projects that encourage them to think differently, fail fast, and develop a growth mindset. Available to schools or organizations, and also through STEAM camps.

We branded this program with its own look to attract a younger audience yet fall under established Intel creative. We designed boxed kits that were mailed and included gadgets to create projects, a folder with instruction sheets, literature and swag, exhibit signage and presentation tools.

Intel® Employee Service Corp is a skills-based volunteer program for Intel employees to advance the company’s mission to “push the boundaries of smart and connected technology to make amazing experiences possible for every person on Earth.”

This program is internal so used a standard Intel logo treatment but we created graphic people illustrations to complete the look. We designed literature, zoom backgrounds, and presentation tools.

Intel® Scholars is an Intel-sponsored scholarship program to help students get on the fast track to a rewarding career in STEM.

We branded this program with patterns and colors using the Intel square design as inspiration. We designed a mailable boxed kit with various swag, web banners, social shares, literature, postcards, journals, etc., plus tools for presentations.

This work is through Weinstein PR.

ORM Fertility (formerly Oregon Reproductive Medicine) is a world-class fertility center that is dedicated to protecting the dreams of family building in the safest possible way, in the safest environment.

I have loved designing for ORM (the baby photos!) and the projects vary greatly from office handouts to advertising to huge campaigns/events. The work is meaningful and can sometimes have a sense of humor when I find myself illustrating uteruses. :)

This work is through Weinstein PR.

New Era Pharmacy is a specialty fertility and compounding pharmacy providing fertility, compounded and maintenance medications to patients throughout the country.

I’ve supported New Era with a variety of printed design needs, taking projects from design to production to working with the printer on the deliverable - always keeping their clean, professional and friendly personality intact.

This work is through Weinstein PR.

Metropolitan Family Service (MFS) delivers proven programs to help people succeed at home, in school and in the community. For over 65 years, they’ve joined forces with key community partners from education, healthcare, business and government to create opportunities that change lives and make communities stronger.

I’ve worked with MFS since 2011 to support their visual and design needs through website design, annual reports, exhibit materials, business system, invites, various literature, signage, advertising and presentation tools.

Great Lakes Cheese (GLC) is a family and employee-owned business that serves the nation’s retailers and food service operations as a premier manufacturer and packer of natural and process bulk, shredded, and sliced cheeses. GLC supplies 25% of all the packaged cheese consumed in America.

My role is to support them in their design and visual needs. We started with a logo and brand update, then followed it through with everything from business cards, signage, ads, reports, national business meeting needs, swag, and so much more. The design work is vast and creative - GLC is always growing and consistently has new, creative ideas and programs for their employee owners.

This work is through Kathryn Huhn Strategic Marketing.

Equal Opportunity Schools (EOS) strengthens educator and system leader capacity to break down barriers to increase access, belonging, and success in rigorous college and career-prep secondary school courses for students of color and low-income students so that they may thrive in their post-secondary pursuits and life goals.

I’ve worked with EOS as a designer to support them with a variety of print and online needs. These needs have included literature and supporting design treatments for programs, exhibits, presentations for local and nationwide efforts to build awareness of the important work EOS provides.

Whether it be a new logo or an update, my favorite thing to design is a logo. Something about a logo makes an idea, business or brand feel official. It feels really good when a client chooses a design to represent them; watching how it helps set the tone for the brand is something that makes me very happy.

Here are some of my favorites of the many logos I’ve designed.

This is a print ad campaign for Oregon Public Broadcasting’s 100th Anniversary. My work here consisted of concept, design and production prep for many publications across the Northwest. Photos were selected by going through years of stories to capture the history and impact of OPB, then layed out to create this personalized “100” graphic.

This work is through Weinstein PR.

River Wave Foods’ multicultural, gourmet cooking sauces, vinaigrettes and tapenades bring together the right balance of flavors using quality, fresh ingredients. This woman-owned small business in Portland, OR explores the art of eating as an adventure to be shared and savored.

The design work for this company reflects the culture and flavor of the product by use of color and pattern. We have done retail labels, promotional materials, and a website that includes an online store.

Providence National Foundations is the power behind philanthropic donations for Providence Health & Services. Philanthropic contributions fund progress to create health for a better world.

I worked with Providence to create informative materials for print and online use to help this foundation explain and promote its meaningful goals.

This work is through Weinstein PR.

Urban Pilates is an authentic pilates studio that teaches classical Pilates, true to the original method that Joseph Pilates developed.

I’ve helped the owner market her business with a classic business system, website, informational literature, and seasonal online and in-studio campaigns/ads. We have had a lot of fun getting creative by creating fun and stylish tanks, shirts and hoodies - phrases and illustrations that only the Pilates world will understand.

Habitat Landscape Architecture is a small collective of landscape artists in Sun Valley, Idaho committed to creating self-sustaining landscapes that honor and celebrate the ways of nature. They listen and create their client’s very singular vision for life at home.

My work with Habitat started with a new logo design and that led to a classic business system, note cards and a beautiful, promotional coffee table style booklet.

Alaska Seafood Marketing Institute (ASMI) promotes, educates and markets wild, Alaska seafood at a retail level.

I worked with ASMI designing printed and online retail campaigns, seasonal advertising, educational and informational materials to promote the benefits of eating and cooking with wild, Alaska seafood to consumers.

This work is through Scheidermayer and Associates.

United Fund Advisors (UFA) connects funding with local change makers and visionaries to make it possible for them to make a difference in their communities. Their Triple Bottom Line is the basis of all they do - financial, social and environmental returns.

I worked in-house with UFA for 6 months and was responsible for creating and sustaining their brand and all visual communications for it – from smaller in-office needs to larger public campaigns and initiatives. This involved designing lots of copy-heavy, detailed information and numbers in ways that are easy to read and inspiring - all while keeping their slick and positive brand image intact.

Practice Greenhealth is transforming the country’s operating room practices through its Greening the OR® Initiative, which helps hospitals reduce environmental impact, lower costs, increase efficiency and improve worker and patient safety.

Practice Greenhealth work included designing various printed materials to help bring awareness and education to this important effort – mailers, event signage, in-office signage, brochures, etc.

Circle Alliances helps grow food and beverage brands. They partner with food and beverage entrepreneurs/executives and help them accomplish their goals by creating successful business plans to drive strategic growth for their companies.

My first project with Circle Alliances was a new logo design when the company just started up. This led to various supporting design needs that have helped this local company have a big impact with smart, inspiring and professional visual branding.